Hire an agency or work on your own?
Here too, it is similar to other sectors. Of course you can invest your time and if you enjoy marketing, can communicate with people, and are also creative, it can work (at least initially). On the other hand, if you pay an agency, it's like hiring a whole team of experts who know exactly what they're doing. In addition, if it is an agency that focuses on foreign markets, you are guaranteed to have a native speaker's knowledge of the local language and environment of the target country. “We've seen brands that first tried PR abroad on their own and after a year came to us asking for cooperation. They have simply failed to achieve the KPIs that they can achieve with the right team that has the market mapped out with the contacts they have already built,” Denisa from Pyxis Media sums up the issue.
We've seen brands that first tried PR abroad on their own and after a year came to us asking for cooperation. They have simply failed to achieve the KPIs.
When you work with an agency, you can also expect an analysis of the market you are going to expand into. This is key to setting a successful business plan and marketing strategy. When you see the options written out in front of you, including specific numbers, you can better navigate this complicated issue and make informed decisions about the direction of your business and budget.
Other advantages of working with an agency are substitutability – you won't have the whole campaign collapse if one person fails. If you wanted to set up your own marketing team, it would take a long time and you would have to factor in the cost of training, salary, etc. This is not a risk when hiring an agency, they have their functioning fine-tuned to the smallest detail, so you don't have to wait for months for the result, but just a few weeks to get acquainted with a particular business.
Do you wonder what are the price ranges for other services related to e-shop expansion? Read the full range of our six articles to find out what is the cost of market analysis, customer support, translations, marketing, accounting or reverse logistics.