- Keeping things localThe French perceive local online shops communicating in French as more trustworthy.
- A strong infrastructureA well-developed logistics network creates ideal conditions for the fast delivery of shipments.
- To France and beyondOnline sales in the French market may also appeal to Belgian, Swiss and Canadian customers.
Interesting facts about the French market
The consumer behaviour of most French people is often accompanied by the idea of“fulfilling pleasure.” In addition to grammatical correctness of communication in their native language, the French value first-class customer service. Online shops that provide things like free delivery or easy returns therefore have a competitive advantage. Online shopping fraud is not uncommon in France, so it is a good idea to use secure payment methods and to work with verified courier companies to increase your credibility.
In addition, a well-localised online shop can attract customers beyond the borders of France, especially in linguistically proximate markets in Belgium and Switzerland and even Canada.