- Attractive marketBecoming the fourth largest e-commerce market in the world and the largest in Europe is a challenge for every international e-commerce store.
- Customer loyaltyThe British like to be charmed by good advertising, try new things and pay adequately for first-class service.
- Complete localization In addition to good English translation and pricing in sterling, a well-chosen strategy with strong market players such as Amazon is also crucial.
Interesting facts about the UK market
Expanding into Europe’s largest e-commerce market requires a lot of experience, an even bigger budget and even more planning. Competitively, new players alongside strong international brands on the island market do not have it easy. It is necessary to prepare for higher entry and operating costs, significantly more expensive PPC campaigns and competitively strong international players such as Amazon. Moreover, European businesses have been further alienated from British customers by Brexit.
Any success in the British Isles is therefore primarily determined by a well-chosen strategy. Up to two-thirds of English-speaking shoppers tend to buy from foreign online shops because of better prices. For example, Brits like to try new things on the market, they appreciate loyalty programs or positive reviews, which significantly increase their loyalty. Services that simplify the shopping process, such as free delivery or easy returns, are taken for granted by a large proportion of Brits.