- Opportunity for growthCustomers are not overwhelmed by a redundant range of products and services, and there is growing interest in available new brands.
- Slow competitionLocal businesses are finding it harder to keep up with the fast pace of e-commerce.
- Initial investmentThere is a more challenging initial phase of expansion that requires thorough preparation, including market research and finding quality suppliers and responsible local people.
Interesting facts about the Bulgarian market
Local e-commerce is always closely related to the cultural specifics of a given market. You probably already know that Bulgarians express their approval in a different way to the rest of the world – by shaking their heads from side to side. But did you know that Bulgaria has a relatively high proportion of people over 65 without a bank account, and that online purchases are often handled by their relatives? This often causes chaos for online shops with returns with different customer names.
The Bulgarian e-commerce market is recommended for more experienced entrepreneurs who have already expanded to countries such as Hungary and Romania. When entering the Bulgarian market, it is necessary to take into account a more time-consuming and bureaucratic process. On the other hand, with a relatively low initial investment for expansion, foreign e-commerce can compete with less flexible local entrepreneurs. This is mainly due to reliable customer service, as well as the availability of new products and attractive brands.
- 7 millionResidents
- 3,7%Share of Online Sales
- €720 millionTurnover
- 5 000Number of Online Shops
- 40%E-commerce Growth