- The price is decisivePolish customers prefer free shipping over faster delivery, and they take advantage of special offers, discounts and convenient return options.
- Technology enthusiastsThe majority of online purchases are made via mobile devices and there is a growing interest in modern payment methods.
- A human approachPoles like to chat, block online ads, follow local influencers and read positive reviews and original content.
Interesting facts about the Polish market
Poland is known as a country of low prices. For three quarters of Polish customers, a good price, discounts and free return options are among the most important criteria for their purchases. They also prefer free shipping over faster delivery, as evidenced by purchases on foreign online shops, mainly due to better prices.
Apart from the prices, Poles can also be convinced by positive reviews and honest communication, where they are used to being informal. They adapt more easily to technological innovations, which is ideal for the rapid growth of e-commerce. The Poles were one of the first European countries to adopt contactless payment technology. Since most orders are already made via smartphones, it is essential to have a responsive website for mobile devices.
Expansion into the Polish market requires particularly thorough preparation and, above all, a complete localisation of the business. Our Polish specialists are ready to pass on their practical experience.
- 38 millionResidents
- 10%Share of Online Sales
- €12 billionTurnover
- 42 100Number of Online Shops
- 25%E-commerce Growth