- A high standard of livingAustrians place an importance on the credibility of online shops and the quality of the services provided. This is something they are happy to pay extra for.
- A strong infrastructureThe country’s digitalisation, logistical possibilities, and linguistic and cultural proximity to the German market guarantee a strong e-commerce environment.
- International opennessAustrians like to buy quality goods from trustworthy online shops operating outside Austria.
Interesting facts about the Austrian market
The economically strong Austrian market is similar to the German one in many areas. Austria is one of the world’s leading countries in terms of logistics. Indeed, shipments are delivered quickly and smoothly thanks to the country’s logistics, which are among the best in the world.
Austrians see online shopping as a normal part of their lives. While price may matter, the reputation of an online shop and its customer service is of greater importance. This is effectively enhanced by the brand’s positive relationship to popular concepts such as data protection and environmental protection.
The vast majority of Austrians prefer to pay by invoice, but the market is seeing very rapid growth in payments via digital wallets. There is also a growing popularity in shopping directly via mobile devices and you can win the favour of local customers by doing things like providing a longer return period, as they only have seven days by law.
- 9 millionResidents
- 8%Share of Online Sales
- €8 billionTurnover
- 14 800Number of Online Shops
- 8%E-commerce Growth