How much does expansion cost VI.: Marketing and PR

How to get the most acquisitions out of marketing activities and what to bear in mind when building a name on a new market? Read the last - sixth, part of our series on expansion costs. In this article, you will learn which marketing tools are important, especially in the beginning of the expansion, why you can't leave out PR companies and what you can gain by working with an agency.

The Cost of Expansion: One-off Costs Before Going Abroad

After reading the article, you will have a basic overview of the expenses that await you when analyzing the market and choosing an online web platform. You will gain the necessary know-how and insight to help you decide how to tackle each item: whether to do it yourself, with a specialist agency, or whether there is a happy medium. 

Transactional E-mails Are Essential for Ecommerce Bussinesses

What are transactional e-mails? First and foremost, an opportunity. They are opened by twice as many recipients as other commercial e-mails. Their CTR is three times higher. If your aim is to present your company in a certain way, build relationships with customers and personalize your communication process, transactional e-mails are the way to do it.

What is e-commerce localization and how to handle it correctly?

The world is becoming more and more connected year after year with more accessible and cheaper Internet connection, the popularity of online shopping is growing especially because of its convenience, unlimited opening hours and home delivery. However, the competition of online shops in the countries is growing significantly.

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