2025: Stress, sweat & rock and roll

  • 1/27/2026
  • Tomas Vrtik

For the seventh year in a row, I bring you my view of the e-commerce market and, of course, what has been happening directly in our company. I bring you a slightly more personal view – my experiences, successes, and frustrations from 2025.

Psychology in e-commerce: what aftercare service Germans and Hungarians expect

  • 12/19/2025
  • Hungary
  • Natalia Leonard

When expanding abroad, brands that understand local customer habits are most successful, as customer expectations can vary significantly from country to country. Sophisticated adaptation of after-sales services, communication, and return processes not only eliminates the risk of errors but also builds lasting customer relationships.

In this article, we will use Hungary and Germany as examples to show you how to create a cross-border CX that works.

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