Psychology in e-commerce: what aftercare service Germans and Hungarians expect

  • 12/19/2025
  • Hungary
  • Natalia Leonard

When expanding abroad, brands that understand local customer habits are most successful, as customer expectations can vary significantly from country to country. Sophisticated adaptation of after-sales services, communication, and return processes not only eliminates the risk of errors but also builds lasting customer relationships.

In this article, we will use Hungary and Germany as examples to show you how to create a cross-border CX that works.

Attract Italian and Greek Customers. Returning goods can be to your advantage!

  • 12/1/2022
  • Italy
  • Expandeco

A boot-shaped country is not very logistically advantageous for European online shops. Deliveries are thus complicated by the less accessible Southern Italy. The Greeks, on the other hand, with their “tomorrow is also a day” attitude, are not very bothered about the delivery speed of parcels. However, Southern European customers, as in other countries, are demanding in terms of service, demanding hassle-free returns, and the quickest possible resolution of their complaints. This is what can be solved without compromise by collection points abroad.

How much does expansion cost: Accounting governance, the legal framework for business and logistics V.

In the previous part of our series on expansion costs, we focused on the costs associated with customer support, when you should build your own team and, on the contrary, when to use the services of an agency. In this part, fifth one already, you will find out what to keep in mind when managing accounting, how to guard the business rights of a given state and how important role does the reverse logistics play in the expansion of e-shop.

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