Customer service

When expanding abroad, brands that understand local customer habits are most successful, as customer expectations can vary significantly from country to country. Sophisticated adaptation of after-sales services, communication, and return processes not only eliminates the risk of errors but also builds lasting customer relationships.

In this article, we will use Hungary and Germany as examples to show you how to create a cross-border CX that works.

If you have successfully penetrated a new market, congratulations. And now a helping hand! Only now comes the daily repetitive grunt work that will propel you to success abroad. What activities to focus on? How much will it cost you? How do you decide which option is right for you? This time we focused on the costs related to customer support, how to improve it with a minimum of costs, when to outsource it and when, on the contrary, to build your own team.

What are transactional e-mails? First and foremost, an opportunity. They are opened by twice as many recipients as other commercial e-mails. Their CTR is three times higher. If your aim is to present your company in a certain way, build relationships with customers and personalize your communication process, transactional e-mails are the way to do it.

Every piece of customer communication is an opportunity to build trust and show your company's personality. Efficient problem solution and the ability to answer questions is key to creating a brand.

The world is becoming more and more connected year after year with more accessible and cheaper Internet connection, the popularity of online shopping is growing especially because of its convenience, unlimited opening hours and home delivery. However, the competition of online shops in the countries is growing significantly.