Croatia has a small problem. Domestic online retailers do not seem to be as popular as those from abroad.
Three quarters of Croatian online customers shop at foreign online stores. This is mainly because of poor quality of online marketing and not a wide range of products in online stores.
Especially experienced store owners from abroad who are established on their ecommerce markets and are looking for suitable countries to start a business in can use this fact in their favour. And therefore the expansion to Croatia is a great choice.
About three out of four Croatian online customers (76%) buy a specific range of products in foreign retail stores. As far as the number of transactions is concerned, eBay is one of the most popular online consumer stores in Croatia, which underlines the small range of products and high prices in Croatian online stores.
According to surveys, long-standing experience of lack of interest in online customers has translated into a lack of confidence in domestic retailers. Nevertheless, the share of online consumers who buy exclusively from domestic retailers is highest among older age groups.
Lack of interest in online customers also leads to poor customer service and low quality services. Take advantage of the Expandeco services and experience, which offers quality translations to Croatian and excellent customer support not only in Croatia.
E-commerce revenues reaching hundreds of millions of dollars, 2 million residents regularly shopping online, and a lower level of local e-commerce. Island delivery, European currency, building a positive customer experience... We have summarized this and much more in our e-book coverage on Croatia. A country where it pays to expand.
Practical article about the costs associated with the localization of an online shop and with the translation of texts on the website. You will gain important insight and valuable know-how that will help you decide how to tackle each item: whether to do it yourself or in cooperation with a specialist agency, or a combination of the two.
After reading the article, you will have a basic overview of the expenses that await you when analyzing the market and choosing an online web platform. You will gain the necessary know-how and insight to help you decide how to tackle each item: whether to do it yourself, with a specialist agency, or whether there is a happy medium.
We usually reply to messages within 48 hours.