E-commerce revenues reaching hundreds of millions of dollars, 2 million residents regularly shopping online, and a lower level of local e-commerce. Island delivery, European currency, building a positive customer experience... We have summarized this and much more in our e-book coverage on Croatia. A country where it pays to expand.
The average annual online shop spending per person is around 320 euros. The value of consumer goods purchased in e-commerce over the past year is 700 billion euros. The Internet is actively used by 80% of the population and the year-on-year growth of the total value of goods in e-commerce reaches 30%. Nevertheless, Croatia is one of the countries with less competition from online shops. There is also an advantage in the introduction of the single European currency from 1 January 2023. However, you'll also find an overview of the logistics, marketing, and purchasing specifics of the nation in this clear online book.
5.9.2022: obligation to indicate double prices and the conversion rate at which the amount is converted (1 EUR = 7,53450 HRK)
1.1.2023: official changeover to the euro currency
14.1.2023: payment only in euro currency (also for cash on delivery), but dual pricing remains valid
31.12.2023: discontinuation of displaying double prices
Expansion into Croatia requires the setup of several services. As with expansion into other countries, attention needs to be paid to customer service, delivery through verified companies, hassle-free return options, and bank accounts – ideally at the local level. In the e-book, we also address practical issues such as how long it takes to deliver to the islands, which payment methods to use or the popular forms of customer communication.
"We first consult and analyze the entire expansion process in detail, tailored to the needs of the online shop. The client defines their options to us and we flexibly solve the missing pieces of the puzzle. For example, if you have arranged for a collection of returns, we can only arrange collection points. If you don't have reverse logistics service covered at all, we'll completely sort it out for you." - Filip Minár, Country Manager Slovakia, Expandeco
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Practical article about the costs associated with the localization of an online shop and with the translation of texts on the website. You will gain important insight and valuable know-how that will help you decide how to tackle each item: whether to do it yourself or in cooperation with a specialist agency, or a combination of the two.
After reading the article, you will have a basic overview of the expenses that await you when analyzing the market and choosing an online web platform. You will gain the necessary know-how and insight to help you decide how to tackle each item: whether to do it yourself, with a specialist agency, or whether there is a happy medium.
Croatia has a small problem. Domestic online retailers do not seem to be as popular as those from abroad.
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