How much does expansion cost: What and how much will you pay for once you're in the market? IV.
If you have successfully penetrated a new market, congratulations. And now a helping hand! Only now comes the daily repetitive grunt work that will propel you to success abroad. What activities to focus on? How much will it cost you? How do you decide which option is right for you? This time we focused on the costs related to customer support, how to improve it with a minimum of costs, when to outsource it and when, on the contrary, to build your own team.
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