Ecommerce in Croatia is increasingly developing as a result of the increasing use of the Internet in business.
However, online stores offer a small number of products and services, which can be a benefit to foreign stores who are settled on their market and are thinking about expanding the business.
The fact that ecommerce in Croatia is still far behind other countries in Europe is also reflected in the obstacles in this country, which are the customers. Less knowledge and experience of online shopping continues to lead to less trust in payment security and the providing of personal data to businesses on the Internet, but it is changing mainly through the adoption of e-commerce laws.
Online shopping
Interestingly, 31% of Croats made at least one order online last year, but up to 76% made an order in foreign stores. This just underlines the small range of product range in this country. The most popular product categories were, as usual, clothing and accessories, PC and smartphones, holiday tours and movie or theater tickets.
In the pictures below, you can see the percentage of Croats (Picture 1) who were buying online vs European average (Picture 2), also from a historical perspective. You can clearly see the upward trend in this exciting ecommerce market.
Online research before buying
Finding information about products or services before buying online is more popular in Croatia than in other European countries (90% of Croatian customers). The dominant source of information are still search engines like Google, used by 61% of customers. Therefore, it is really important that you have translation to croatian handled correctly, what can Expandeco help you with, which has many years of experience in translating online projects.
Expandeco's view
Croatia is truly seen as country of opportunities in an ecommerce environment, so take the opportunity to expand as soon as possible! For more information, please contact us and follow our other articles not only about the Croatian ecommerce market.
E-commerce revenues reaching hundreds of millions of dollars, 2 million residents regularly shopping online, and a lower level of local e-commerce. Island delivery, European currency, building a positive customer experience... We have summarized this and much more in our e-book coverage on Croatia. A country where it pays to expand.
Practical article about the costs associated with the localization of an online shop and with the translation of texts on the website. You will gain important insight and valuable know-how that will help you decide how to tackle each item: whether to do it yourself or in cooperation with a specialist agency, or a combination of the two.
After reading the article, you will have a basic overview of the expenses that await you when analyzing the market and choosing an online web platform. You will gain the necessary know-how and insight to help you decide how to tackle each item: whether to do it yourself, with a specialist agency, or whether there is a happy medium.
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