Psychology in e-commerce: what aftercare service Germans and Hungarians expect

  • 12/19/2025
  • Hungary
  • Natalia Leonard

When expanding abroad, brands that understand local customer habits are most successful, as customer expectations can vary significantly from country to country. Sophisticated adaptation of after-sales services, communication, and return processes not only eliminates the risk of errors but also builds lasting customer relationships.

In this article, we will use Hungary and Germany as examples to show you how to create a cross-border CX that works.

The Cost of Expansion: One-off Costs Before Going Abroad

After reading the article, you will have a basic overview of the expenses that await you when analyzing the market and choosing an online web platform. You will gain the necessary know-how and insight to help you decide how to tackle each item: whether to do it yourself, with a specialist agency, or whether there is a happy medium. 

Logistics & delivery in DACH region

It is not surprising for anyone that the rapid growth of e-commerce affects logistics. This is a fertile ground for online business and both sectors have an impact on each other. Simply said, efficient logistics and infrastructure are key factors regarding the success of online sales and delivery of purchased goods in each country, meaning they need to be constantly innovated. This is the only way to meet the changing needs of e-commerce business and its customers. And it seems that the countries of the DACH region have understood this excellently.

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