What Does an Online Shop Need When Establishing Itself in a New Market?

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Entering an online shop abroad is naturally accompanied by many new tasks and long-term challenges. In the past chapters of our expansion guide, we have described situations that online shops commonly encounter when expanding. We have thus addressed the most common mistakes of entrepreneurs and their possible solutions in terms of streamlining input costs and demands of time.  

The content of the free educational series is especially suitable for owners of functional and profitable online shops in the domestic market. So if you have no experience with expanding abroad, our 7 sections will guide you through the areas:

How to Select the Right Market and What Should You Find Out About It?

Information on the selection of an appropriate market, which should be supported by data. Specifics ofthe markets, level of digitalization, customer behavior, logistics routes.

How to Select Products and Pricing

The selection of product portfolios based on customer and competitor behavior. How to set a margin based on the tax burden and business costs.  

Brand Building, Performance and Digital Marketing

Digital marketing as an ideal tool for expansion. What advertising tools are used and what customers are like across Central and Eastern European countries.

Business Localization Abroad and Translations

Translation management, including the comprehensive localization of the online shop from the perspective of local customers, is key to increasing both conversions and brand credibility.

Customer Support and International Team Building

Handle thousands of cases per month without acquiring your own staff. This is so that the quality of customer service abroad is not affected by seasonality or the interchangeability of the team.

Logistics, Reverse Logistics and Inventory Management

Making the most of advancedtechnology in the management of returns and complaints. Specifics of delivery to remote islands or rural areas.

Legal, Accounting and Commercial Agenda

Set up your processes in accordance with the guidelines under common European legislation, payment methods or local laws, always superior to international ones.  

Each section also includes a one-page overview PDF containing tips and tools

Do you have questions? Contact us, we will be happy to help you.

Filip Minár, Country Manager Slovakia
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