Expand to

Bulgaria

Expand to

Bulgaria

Expand rating
Market size
7/10
Competition
4/10
Growth rate
8/10
Eshop management costs, marketing
4/10
Average buyer's consumption per year
6/10
Share in total retail
4/10
Explanation: The higher the number, the higher the opportunity

7mil
Population

MORE THAN
200
MILLION € turnover
in E-COMMERCE
IN 2016

MORE THAN
71%
of POPULATIONS HAS ACCESS
TO THE INTERNET

1.3%
RATIO OF ONLINE
SHOPPING TO THE
WHOLE MARKET

AROUND
?
ACTIVE E-SHOPS

Interesting fact

INTERESTING
1.3MIL.
BULGARIANS
WAS SHOPPING ONLINE
IN 2016

MORE THAN
25%
E-COMMERCE GROWTH RATE

20%
VAT PRIMARY
TAX RATE

7mil
Population

MORE THAN
200
MILLION € turnover
in E-COMMERCE
IN 2016

MORE THAN
71%
of POPULATIONS HAS ACCESS
TO THE INTERNET

1.3%
RATIO OF ONLINE
SHOPPING TO THE
WHOLE MARKET

AROUND
?
ACTIVE E-SHOPS

Interesting fact

INTERESTING
1.3MIL.
BULGARIANS
WAS SHOPPING ONLINE
IN 2016

MORE THAN
25%
E-COMMERCE GROWTH RATE

20%
VAT PRIMARY
TAX RATE

WHAT TO KNOW ABOUT BULGARIA?

Bulgarian e-commerce is characterized by a great growth, but it is poorly developed. Only about 9% of companies sell online. Bulgaria is, however, holding the front lines of the EU in the field of buying clothing, boots, sportswear, and so on.

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Interestingly, in Bulgaria cyrillic alphabet is used rather than Latin alphabet.
Bulgarian Cyrillic: АБВГДЕЖЗИЙКЛМНОПРСТУХЦЧШЩЬЮЯ

The courier companies in Bulgaria offer the opportunity to try out the ordered goods directly upon delivery and before it is taken over. If goods do not fit or the client does not like the something, the courier automatically returns it to the online store.

We cooperate with
Payment gateway
Carrier
Price comparator
Ecommerce association
We cooperate with
Payment gateway
Carrier
Price comparator
Ecommerce association

WITHIN THE BULGARIAN E-COMMERCE MARKET

with our partners we ensure the following expert services:
Market research, competition analysis
Legal and tax advice
Local customer service (native speakers), social network administration
SEO translation into Bulgarian
Online marketing
Reverse logistics – collection point service
Complex fulfillment services (excellent warehouse location)
Opening a bank account

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Bulgaria is one of the most promising countries for those who are thinking of expanding abroad. It is one of the fastest growing ecommerce markets in Europe. Online shopping is very popular in Bulgaria. The number of online purchases is steadily rising, but only 9% of companies registered in Bulgaria sell online, this can be useful mainly for foreign online stores.

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Batz
Expandeco helped us to communicate on the Slovak, Czech and Polish online markets. They provide comprehensive customer service, fulfillment, and social networking. We are very satisfied with the approach and cooperation.
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