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Netherlands

Expand to

Netherlands

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Market size

7/10

Competition

4/10

Growth rate

8/10

Eshop management costs, marketing

4/10

Average buyer's consumption per year

6/10

Share in total retail

4/10

Explanation: The higher the number, the higher the opportunity

17mil
Population

MORE THAN
20
BILLION € turnover
IN E-COMMERCE
IN 2016

MORE THAN
98%
OF THE POPULATION
HAS INTERNET CONNECTION

11%
RATIO OF ONLINE SHOPPING
TO THE WHOLE MARKET

AROUND
32,000
ACTIVE ONLINE STORES

Interesting fact

TOP
10
E-COMMERCE MARKET

12%
E-COMMERCE
GROWTH RATE

21%
VAT PRIMARY TAX RATE

17mil
Population

MORE THAN
20
BILLION € turnover
IN E-COMMERCE
IN 2016

MORE THAN
98%
OF THE POPULATION
HAS INTERNET CONNECTION

11%
RATIO OF ONLINE SHOPPING
TO THE WHOLE MARKET

AROUND
32,000
ACTIVE ONLINE STORES

Interesting fact

TOP
10
E-COMMERCE MARKET

12%
E-COMMERCE
GROWTH RATE

21%
VAT PRIMARY TAX RATE

What to know about Netherlands?

Netherlands is a small country, but one of the most important players in the European electronic market. Only 17 million people produced a turnover of around 20 billion € in e-commerce, which ranks the Netherlands to the top 10 e-commerce markets in the world.

The vast majority of payments go through the Ideal payment gateway, which must certainly not be missing on your Netherlands eshop. The most popular product categories in the Netherlands are clothing, consumer electronics, computer hardware and software and books.

There are approximately 32,000 online stores in the Netherlands, so we recommend expanding to the Netherlands mainly to larger stores established on their domestic market. Customers are very demanding, but on the other hand, they like to shop online. The most popular stores include Bol.com, Wehkamp, Coolblue, IKEA.

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